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The World’s 50 Most Marketable Properties list which is powered by SponsorPulse’s Opportunity Score – one universal currency that allows decision makers to quickly compare sporting properties based on 7 key metrics: engagement, intensity, momentum, passion, excitement, purchase consideration, and favourability.
They Studied the perception of consumers across Eighteen of the largest markets in the world for accurately determining the people’s behaviours and emotions towards the property,More than 250,000 people between the ages of 13 years old to 64 years old influenced the list which saw a total of 185 global sports properties measured.
Interestingly association football is the biggest and by far the hottest sporting property on earth. Thirteen out of top twenty are association football related event, tournments or clubs which is not surprising as association football is clearly number one sport in the world by far margin.
FIFA Wc is the most lucrative sporting property in the world and it is number one in the list. Summer olympics is 2nd in the list while winter olympics is on 6th place respectively. After FIFA WC, the 2nd biggest wc is not from cricket or rugby it is FIFA Women’s wc (13th) which is surprising as well as good in many sense as we can now see that people are accepting women sport and this is encouraging for women community and it will only grow in the future. FIBA wc is 3rd biggest world event on planet according to this survey which is surprising and by this list, the claim of rugby and cricket for world number 2 sport after association football is not justifing as ICC cricket Wc is at 33rd position and Rugby Wc did not got their name listed. Both sports have to look what they can do to upgrade their performance in term of marketing. IPL also got the place at 38th position which is great for cricket because it is only a decade old league but it is one of the fastest growing league in the world which will definitely help cricket in general to grow it’s presence in the big market.If ECL (European Cricket League) and MLC (Major League Cricket) can have a success like IPL is having then cricket can be definetly going to be one the top 5 sports in the world. But it will require lot of patience and intellence from the cricket administrators and responsible authorities of cricket to grow the game and make it one of most marketable event or sport.
Tennis also in the list, Wimbledon (29th), US open (30th), WTA Tour (31th), Australian Open (32th) and ATP (35th) position respectively. Formula 1 is at 14th position while World Table Tennis Championships is at 25th position. The WWE is at 21st position all this are better marketing properties than ICC Wc which is quiet embarrassing and it also shows that cricket is not a global sport in true sense. UFC is at 40th position
NBA is at third place overall and NFL is at 19th position but MLB and NHL failed to get place in the list.After NBA, EPL (11th) is the most marketable league superior then la liga (17th) and serie A (24th) in the list. Real madrid(4th) and Barcelona(5th) along with manchester united (9th) are the only clubs in the top 10, this clubs are bigger then their respective league which is shocking.
E-sports game League of Legends is the most marketable E-sports property in the world and it is at 12th position overall which is reflecting the rapid growth of E-sports.It is matter of time E-sports will be most lucrative sports property and it may surpass the traditional sports in term of marketing and monetary terms.
Here is the top 5 richest cricket board in the world as per the domestic broadcasting rights.
NUMBER : 5
IT IS TIE BETWEEN BANGLADESH CRICKET BOARD AND CRICKET SOUTHAFRICA – APPROXIMATELY 30-35 MILLION USD PER ANNUM.
A) BANGLADESH CRICKET BOARD
Maasranga Television and Gazi TV (GTV) will be the two official broadcasters of Bangladesh Premier League(BPL) from 2019 to 2022-23 for 3 years. They have won the broadcasting rights of BPL for amount of 82 million usd. BPL live Streaming will be on Rabbitholebd Sports app. Gazi tv the private television network of Bangladesh also had the rights for broadcasting domestic bangladesh cricket matches for the value of 22.5 million usd in total for 6 Years.BCB broadcasting deal has been expired and new broadcastic deal is on hold because of covid-19.
B) CRICKET SOUTH AFRICA
Super sports have the domestic right for cricket matches in Southafrica for 6 years for approximately 200 million usd. The deal will run till 2021.
Even through as per now it is an tie but the condition of both the board is in contrast, as bangladesh cricket is on rise and south african cricket is on decline and it is on its all time low of last 3 decade. So we can see BCB rise in revenue because they have both fans as well as rising economy.
NUMBER : 4
PAKISTAN CRICKET BOARD -APPROXIMATELY 75-80 Million USD PER ANNUM.
In last 3 decades this is first time that Pakistani broadcaster ‘PTV’ have brought the rights for Pakistan domestic cricket. It is surprising but the value that is estimated is more shocking and unbelievable because it is said to be generating 200 million usd for PCB in course of 3 years. The previous broadcasting deal with indian broadcaster Sony network was for only 60 million usd for 5 years of span. The deal with Sony network was actually 150 million usd for 5 years but due to no “IND VS PAK” bilateral series they deducted 90 million usd from the deal. PTV along with Indian broadcaster Sony network also have broadcasting right of PSL which is worth 36 million usd for 3 years cycle.
NUMBER : 3
CRICKET AUSTRALIA – APPROXIMATELY 150 MILLION USD PER ANNUM.
CA agreed 6 years deal of estimated worth 900 Million USD. Foxtel and Seven West Media won the Media rights for cricket in Australia. They have beaten the previous broadcaster Network Ten and Nine Entertainment.Seven will broadcast all Test matches, women international matches and 23 matches of Big Bash while Fox will broadcast all Test, one day internationals as well as t20 internations on their network.
NUMBER : 2
ENGLAND CRICKET BOARD – APPROXIMATELY 300 MILLION USD PER ANNUM.
ECB agreed five years deal with Sky Sports and BBC for estimated worth of 1.5 billion usd for 5 years from 2020-2024.This deal include men international,women international as well as domestic matches. The new tournament named as “THE HUNDRED” is also the part of this broadcasting deal. Cricket will return on BBC after 21 years of gap and Sky Sports will continued its partnership with ECB as broadcaster which they are in for last 3 decades.
NUMBER : 1
BOARD OF CRICKET CONTROL IN INDIAN – APPROXIMATELY 700 MILLION USD PER ANNUM.
It is no surprise for all of us as we all know that BCCI is the richest cricketing board in the world but at the pace which their domestic broadcasting revenue is rising it is astronising and mammoth. The Indian domestic matches rights for 5 years is with Star India network for 944 million usd and the amount for Indian premier league is 2.55 billion usd which is also paid by Star India network which is owned by disney.
The revenue of BCCI is more then the combine revenue of all the other five board member in this list which is shocking and amazing. As the years are passing the Indian cricket team value is increasing in many folds and it is unlikely to stop BCCI position in cricket unless and until there is a new sports popularity rises in india or The sudden rise of popularity of cricket in USA / CHINA can also impact the money power of BCCI.
Talking in an interview with Pakistan senior sports journalist Waheed khan on his youtube channel PCB CEO Wasim Khan has given his open opinion on various topics related to cricket.
He confirm that Pakistan cricket team will have a busy home schedule in 2021 and he also clarify England cricket team will tour for T20s in October 2021 and later in year 2022 England will do a full tour of Pakistan.
Talking on PSL 6 he said the draft process is scheduled to happen in first week of January and PSL 6 league will start from 20th Feb and run till 21 March 2021.As of now PCB is not in a mood to increase the number of franchise in PSL 6 as there is already financial disagreements between the PCB and PSL franchise owners. PCB CEO has said they want to give the current franchise owners an stability and sustainability in monetory terms as they(owners) have taken lot of effort for the success of building PSL as a Pakistani cricketing brand. PCB and franchise owners are trying to find an financial distribution model where Board as well as Owners of their respective franchise can be in win win situation.
Talking on Asia cup 2021 he said it will happen in Srilanka as they have switched the hosting rights and now PCB will host the 2022 ASIA CUP in Pakistan. Talking on this he also added that for 2021 T20WC in india, Ahsan Mani chairman of PCB has asked for an written assurance of visa for Pakistani players from ICC and BCCI.He is also said that T20 WC of 2021 can be shifted from India to UAE due to covid reasons.
He also given his opinion on Babar Azam, he quoted him as “PAKISTAN TRESURE”. He acknowledged Babar Azam’s calibar and temperament. He said that he is at par with Virat Kohli and Kane Williamson in all format and Babar Azam will lead Pakistan in all formats for years to come. Till the day Ahsan mani and me(Wasim Khan) are here in PCB Babar Azam will not treated badly. He is confident that Babar Azam will lead the Pakistan cricket team very well and will achieve new heights in cricket at global level.
Talking on ICC newly elected Independent Chairmen Greg Barclay, He said he is happy and confident as he hope that new chairman will bring freshness and will work for other small members as well and not only for “BIG THREE”. He showed his concern on working of current ICC revenue sharing model from broadcasting rights of ICC major events.As of now BCCI command the big chunk of revenue among all boards member because the revenue that is generated, 80% of that comes from India but PCB CEO is not satisfied with that statement because he said people are watching or investing because there is an oppenent against india, if there is no opponent then can they (BCCI) generate same amount of revenue? He questioned. He is also confident that PCB will try and get at least one right for hosting an ICC event from 2023-31 cycle. His vision is clear to make Pakistan cricket team strong and ruthless again in the world of cricket.
IPL 2020 was a huge hit in every sense be it audience reach, content consumption or revenue. After the completion of IPL2020 there is an assumptions and specutions by reputed media houses that BCCI is planning for expansion of IPL by adding one or two new teams in IPL 2021. If they add even one new franchise in IPL 2021 then any how they also have to do an mega auction so that there is an equal distribution of players in terms of talent and skill and this will make the IPL an interesting, all teams will have chance to make solid and effective teams which can stay in the tournament and fight for the championship of IPL trophy.
BCCI can have two teams but it’s is more logical to have one team and it will be most likely to be Ahemadabad because there Is new build huge stadium with over 100k capacity. But it will be decided when their will be bidding for the franchise because whoever will bid more they will get the rights for the franchise. According to our study and logic Ahmedabad is front runner but Pune, Kerala, Odisha, Lucknow, kanpur or Jamshedpur, this cities can have their franchise in IPL . Bussiness tycoon Gautam Adani, Sanjeev Goenka, billionaire banker Uday Kotak, Industrialist Ratan Tata, Media Personality Ronnie Screwvala, Actor Mohan Lal and Salman khan are the interested owners names that are floating for buying an next IPL franchise.
Harsha Bhogle the most well known and respected cricket commentator also called as “VOICE OF CRICKET” has given his opinion on this subject. He said he want the IPL to grow and expand but is this the right time? According to him he is ready to have an 9 teams in IPL2021 but he don’t see 10 teams IPL happening in 2021.His concern is the duration of days that it will take for compeletion. Because, If IPL have 9 teams then it will have total 72 league matches but when IPL will have 10 teams then it will have total of 90 league matches which would require more days and he is not sure whether foreign players would be ready to play for such long time if they have national team matches. He also said that he is not a fan of having mega auction in every 3 years period. He said let BCCI decide and make an 12 teams IPL and lock them no more addition of teams and have one time mega auction that’s it, no more auction after that let franchise go all the areas of India and hunt for the talent and build their respective team without having a fear of loosing them. This will help the franchise to build and make long term planning. Franchise will have an clear idea and vision how they will lead their respective franchises in IPL. By this logic of Harsha Bhogle the fan will also feel connected to the franchise as they will not see more unnessecary changes in their favourite franchise and this will create loyalty among the fans fir the respective IPL franchise, which will help the franchise immencely. If BCCI add 2 teams now in IPL2021 then they can make two groups to settle and make matches possibly happening in short duration which Harsha Bhogle didn’t liked ,he added by saying that IPL is big and one of this reason is because it is simple every one know that each team will play other team one home and one away matches don’t make it like ‘BIG BASH’ where one team is playing one match against one team but playing two matches with other. He said don’t complicate the IPL.
Newzealand cricket head Greg Barclay has been elected as a independent chairman of International Cricket council. Greg Barclay has defeated Imran khawaja of Singapore. And now Greg Barclay will replace India’s Shashank Manohar.
Election was held on Tuesday during icc general meeting. Electronic voting was done by total 16 boards of directors. In which twelve were full test playing members, three were associate members and one independent female director (Indra Nooyi).ICC CEO Manu Sahni is the 17th member of icc meeting but he does not have right to vote in the election. India England, Newzealand and Australia has voted in favour of Greg Barclay. And Pakistan was supporting Imran Khawaja. To win the position of icc chairman post candidate should have 2/3rd of total votes. And Greg Barclay done it with 11-5.
Greg Barclay was in favour of more bilateral series and Imran Khawaja was in favour of more icc tournaments. Greg Barclay has to leave his Newzealand’s cricket head post to join as an independent chairman of ICC.Greg Barclay thanks all the members for the support. And he said that he value the cricketing market countries but he also want to grow the game in other countries were cricket is at nascent stage. He want existing big members to make money but he also want the game of cricket to grow and spread further worldwide.
ICC has released the nominees for icc decade awards candidates. It consist of 5 categories. Men’s player of the decade, Men’s ODI Player of the Decade, Men’s Test Player of the Decade, Men’s T20I Player of the Decade and ICC Spirit of Cricket Award of the Decade.
Unsurprisingly only cricketer that is nominated in all the category of icc decade awards is none other than King Virat Kohli.
Virat Kohli has scored more than 20 thousand runs in this decade (2010-19) which is not only most runs scored by an batsmen in one decade but also it is most runs scored in a decade ever in international cricket history.
It is most likely that majority of the awards will be won by virat Kohli due to his charismatic and consistent performance across all format in international cricket.
HERE IS THE LIST OF CATEGORIES AND NOMINEES OF ICC DECADE AWARD 2020.
Men’s Player of the Decade:
Virat Kohli (Indian) Ravichandran Ashwin (Indian), Joe Root (England), Kane Williamson (New Zealander), Steve Smith (Australian), AB de Villiers (South African), and Kumar Sangakkara (Sri Lankan).
Men’s Test Player of the Decade:
Virat Kohli (Indian), Kane Williamson (New Zealander), Steve Smith(australian) , James Anderson (England), Rangana Herath (Sri Lankan), and Yasir Shah (Pakistani).
Men’s ODI Player of the Decade: Virat Kohli (Indian), Lasith Malinga (Sri Lankan), Mitchell Starc (Australian), AB de Villiers(south African) , Rohit Sharma (Indian), MS Dhoni (Indian), and Kumara Sangakkara (Sri Lankan).
Men’s T20I Player of the Decade: Rashid Khan (Afghanistani), Virat Kohli (Indian), Imran Tahir (South African), Aaron Finch (Australian), Lasith Malinga (Sri Lankan), Chris Gayle (West Indies), and Rohit Sharma (Indian).
Spirit of Cricket Award of the Decade:
Virat Kohli (Indian), Kane Williamson (New Zealander), Brendon McCullum (New Zealander), Misbah-ul-Haq (Pakistani), MS Dhoni (Indian), Anya Shrubsole (England), Katherine Brunt (England), Mahela Jayawardene (Sri Lankan), and Daniel Vettori (New Zealander).
The winner of the awards would be decided on the basis of most vote received by the cricketer.
The Board Of Control For Cricket in India (BCCI) is the governing body for cricket in India .It is richest board of cricket in world .It is so strong that even through there is lot of Controversies it is still running smoothly due to its structure .BCCI is only sporting body in India that does not take any financial help from the government . BCCI is in this position today because of the hard work done by people on and off the field .
The BCCI was formed in 1928 and India got their test status in 1932.but the unexpected win of India in 1983 world cup against the mighty and dangerous West indies changed the view of world about India . As the result of world cup win ,India got the right to host world cup 1987 in India along with Pakistan.but the financial growth began when BCCI sold TV rights in 1991 when South Africa toured India .Later in the year 1996 India again hosted world cup along with Sri Lanka and Pakistan .This world cup was huge success and this started building up BCCI financially .
But it was league of cricket in India named IPL that made powerful BCCI more gigantic in monetary terms .once their was time when BCCI could not give proper facilities to their players but now BCCI is the only body of sports in India that give pension to their retied players .In financial year 2018-19 BCCI showed worth of 13000 crore rupees.With the T.V rights of 6138 crore rupees for Indian cricket and 16347.5 crore rupees for IPL is the biggest income for BCCI along with title sponsor which worth 1079 crore for Indian team and worth 2199 crore rupees for IPL .
BCCI is the powerhouse of cricket in world so it is their responsibility to do justice with the game and do their best to spread the game of cricket in every corner of the world ,make an effort to grow the game globally.
Board of cricket control in india aka BCCI has done a tremondous job by conducting an full IPL2020 in UAE succesfully without facing any mojor disasters.There was a concern among the officials on how they will conduct the IPL2020 in this unheard times of covid-19.The broadcasters and team owners has already thanked BCCI for conducting IPL2020 so smoothly without any controversy.
BCCI treasurer Arun Dhumal has said to Indian Express that BCCI generated a revenue of 4000 crore inr and also they reduce the cost upto 35%.He reveal that Srilanka had approached BCCI for conducting an IPL2020 in their respective nation but due to logistic reasons BCCI choose UAE. He also said that the UAE officials were really helpful in this time of IPL2020.Dubai rules for quarantine was flexible and easy as compare to Abu Dhabi .Abu Dhabi rules for quarantine were strict which was the little concern for BCCI but all went well .
Arun Dhumal also reveal that the BCCI was in double mind that whether to conduct this year IPL or not.This doubt came in BCCI officials mind when tennis legend Novak Djokovic tested positive for covid-19.The treasurer of BCCI Arun Dhumal reveal that it was BCCI Secretary Jay Shah that pushed BCCI to conduct IPL2020.
This year’s IPL2020 was the big hit in all sense as the matches were exciting and playoff race was terrific as all teams were in the race to capture the top spot.The official broadcaster of IPL2020 also said that the viewership of increased by 23% from the previous IPL2019.Total of 400 billion minutes were watched in this season of IPL which is mind boggling. 24% of women viewership and 20% of children viewership has increased in this season as comparison of IPL2019.
IPL has always been the best entertainment product for Indians and it has justified this year as well .Now IPL is heading in right direction and achieving new heights season by season and it coming in race were it can be be called in future as one of best leagues in the world of sports.
Virat Kohli is breaking every possible record in batting set mostly by none other than master blaster Sachin Tendulkar.
The King Virat Kohli is on australian tour and he is on verge to become the fastest batsmen to score 12000 runs in one day international. He is currently 133 runs away from reaching the mammoth mile stone of 12000 odi runs in international cricket.
Virat Kohli has been the most consistent batsmen of this generation across all formats. Only person who could challenge him for number one spot was ab devellers but he is retired from international cricket for some time now. No player of this generation can challenge the greatness of virat kohli every year he is breaking records and create new one which is majestic and stunning.
The record for fastest 12000 odi run is made by Sachin Tendulkar. He made his 12000 runs in 300 innings. Interestingly Sachin tendulkar was the first and also the fastest batsmen till now to score 12000 odi runs. Virat kohli till now has played 239 innings in which he had scored 11867 odi runs.Virat Kohli still need 133 and he is expected to complete this milestone in australian tour as he will play 3 one day international matches.
Virat kohli would be only 6th overall batsmen to surpass 12000 odi runs in international cricket. Apart from sachin, the other cricketers who crossed 12000 runs landmark in odi’s are Australian Great Ricky Pointing in 314 innings, srilankan elegent batsmen Kumar Sangakkara in 336 innings ,Srilankan destructive batsmen Sanath Jayasuriya in 379 innings and Srilankan crafty batsmen Mahela Jayawardene in 399 innings.
Next cricketer after virat kohli who is chasing 12000 mark is his Indian team mate the great Rohit Sharma but he will take time as of now he has made 9115 in 217 innings and it is unlikely that he will surpass virat kohli’s fastest to 12000 odi runs record. But let see how many more record will be break and made by virat kohli in future.
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PSL”El-classico”
The domestic competetion of pakistan named Pakistan super league (PSL) is on its last match as arch rivals karachi kings and Lahore Qalandars will face each other in the final at national stadium in karachi on 17th November 2020.
The psl 2020 finale was originally scheduled on 22 March but due to covid-19 the tournament was stopped after completion of league stage.The venue is also got shifted first the final was decided to be held in gaddafi stadium of Lahore but it was then shifted to national stadium of karachi due to smog.
It is said to be biggest rivalry in the pakistan in general and it will be really exciting to see the when they will face each other in the finale of psl 5.
It will be interesting to see who will win this tournament in 2020 as PSL will get new tournament winner as both teams had never won the tournment previously in short history of pakistan super league, Infact it is first time in five season that Lahore Qalandars had made it to play offs.
It would be interesting to see the people cheer for their respective teams in the stadium and create an energetic atmosphere but due to covid-19 there will be crowd in the stadium but they can enjoy the final on television at comfort of their home. The PSL 2020 will also be telecast live on youtube and the timing is 8:30 PM IST.
In finale there be pakistan’s new sensations against each other Babar Azam from karachi kings and Shaheen Shah Afridi from Lahore Qalandars. Apart from them their will be Mohammed Amir, Imad Wasim,Shajeel khan from karachi kings and Mohammed Hafeez,Fakar Zaman, haris Rauf from Lahore Qalandars in the action in the night of final of PSL 2020.
The total prize money is 1 million USD in which winner of the tournment of PSL 2020 will get 500K USD and runner up will get 200K USD respectively. The remaning money will be distributed for other match related awards.
It will be good game as their will be star players of pakistan in action as well as the rivalry that all should look as the el-classico of PSL.
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